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Advertising: Celebrity Endorsers Turn Political, and Keep Their Deals

Stephen Curry’s critical response to comments by the Under Armour chief executive about President Trump shows how the balance of commercial power has changed. [Source]

Publication Date:

Origin: nytimes.com

Category: Advertising and Marketing

Topics: changed, power, commercial, balance, shows, Trump, President, executive, chief, Armour, Under, comments, response, critical, Curry’s, Stephen, Deals, Their, Political, Endorsers, Celebrity, Advertising

Source: http://www.nytimes.com/2017/02/26/business/media/advertising-celebrities-activism.html?partner=rss&emc=rss