Advertising: Rick Ross Documentary Video Doubles as Ad for Checkers
When a hip-hop star applied to buy a fast-food franchise in his old neighborhood, the company spotted an opportunity to connect with young consumers. [Source]
Publication Date:Origin: nytimes.com
Category: Advertising and Marketing
Topics: consumers, young, connect, opportunity, spotted, company, neighborhood, franchise, fast-food, applied, hip-hop, Checkers, Doubles, Video, Documentary, Advertising