The Divine, the Digital and the Political at Humanity’s Largest Gathering
The Maha Kumbh Mela, a Hindu festival in India that is drawing hundreds of millions of pilgrims, is a powerful marketing tool for Prime Minister Narendra Modi and his allies. [Source]
Publication Date:Origin: nytimes.com
Category: India
Topics: allies, Narendra, Minister, Prime, marketing, powerful, pilgrims, millions, hundreds, drawing, India, festival, Hindu, Kumbh, Gathering, Largest, Humanity’s, Political, Digital, Divine
Source: https://www.nytimes.com/2025/02/02/world/asia/india-maha-kumbh-mela.html