The Brand That Won’t Stop Trying to Be Cool

St. John Knits, a “chic grandmother” label, has tried for years to attract a more modern clientele. Can a new designer and flock of influencers (plus Zendaya) make it happen? [Source]

Origin: nytimes.com

Category: Fashion and Apparel

Topics: happen?, Zendaya), (plus, influencers, flock, designer, clientele, modern, attract, years, tried, label, grandmother”, “chic, Knits, Trying, Won’t, Brand

Source: https://www.nytimes.com/2020/02/19/style/the-brand-that-wont-stop-trying-to-be-cool.html