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‘Diamonds Are Forever,’ and Made by Machine

De Beers is getting into the lab-created diamond business with a new line of fashion jewelry and an aggressive pricing strategy. [Source]

Publication Date:

Origin: nytimes.com

Category: Diamonds

Topics: strategy, pricing, aggressive, jewelry, fashion, business, diamond, lab-created, getting, Beers, Machine, Forever, ‘Diamonds

Source: https://www.nytimes.com/2018/05/29/business/de-beers-synthetic-diamonds.html?partner=rss&emc=rss

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