20th Century Fox Gives Real Apology for a Fake News Campaign
A promotion tactic for “A Cure for Wellness,” which set up false news sites that put out articles that were widely shared, fell flat, as did the film’s projected ticket sales. [Source]
Publication Date:Origin: nytimes.com
Category: News and News Media
Topics: sales, ticket, projected, film’s, shared, widely, articles, sites, false, which, Wellness, tactic, promotion, Campaign, Apology, Gives, Century