Bits Blog: Yahoo Buys BrightRoll, a Video Ad Platform, for $640 Million

The purchase, which had been rumored for weeks, was the Internet company’s largest acquisition since it bolstered its coffers with $6.3 billion from the Alibaba initial public offering. [Source]

Origin: nytimes.com

Category: Yahoo! Inc

Topics: offering, public, initial, Alibaba, billion, coffers, bolstered, since, acquisition, largest, company’s, Internet, weeks, rumored, which, purchase, Million, Platform, Video, BrightRoll, Yahoo

Source: http://rss.nytimes.com/c/34625/f/640350/s/406a6c2a/sc/1/l/0Lbits0Bblogs0Bnytimes0N0C20A140C110C110Cyahoo0Ebuys0Ebrightroll0Ea0Evideo0Ead0Eplatform0Efor0E640A0Emillion0C0Dpartner0Frss0Gemc0Frss/story01.htm