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L.A. Charges Companies to Keep Names on Arenas for Olympics

Olympic organizers usually strip naming rights from host venues. Los Angeles is pioneering a new business model for the 2028 Games by charging sponsors extra fees instead. [Source]

Publication Date:

Origin: nytimes.com

Category: Olympic Games (2028)

Topics: instead, extra, sponsors, charging, Games, model, business, pioneering, Angeles, venues, rights, naming, strip, usually, organizers, Olympic, Olympics, Arenas, Names, Companies, Charges

Source: https://www.nytimes.com/2025/11/21/us/los-angles-olympics-naming-rights.html