The N.B.A. Has a Star Problem
With LeBron James and Stephen Curry nearing retirement, the league has no clear next brand ambassador. Changing media landscapes and a new focus on team parity haven’t helped. [Source]
Publication Date:Origin: nytimes.com
Category: Basketball
Topics: helped, haven’t, parity, focus, landscapes, media, Changing, ambassador, brand, clear, league, retirement, nearing, Curry, Stephen, James, LeBron, Problem
Source: https://www.nytimes.com/2025/06/07/business/dealbook/the-nba-has-a-star-problem.html