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‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies. [Source]

Publication Date:

Origin: nytimes.com

Category: Box Office Sales

Topics: movies, releasing, unthumped, marketing, studios, pandemic, compared, sales, ticket, domestic, decline, percent, Battling, Office, Jump-Start, II’, ‘Gladiator, ‘Wicked’

Source: https://www.nytimes.com/2024/11/24/business/media/wicked-gladiator-2-box-office.html

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