Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount
The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help. [Source]
Publication Date:Origin: nytimes.com
Category: Prices (Fares, Fees and Rates)
Topics: could, communicate, prices, brands, warning, debacle, Wendy’s, Discount, Discrimination, ‘Price, Consumers
Source: https://www.nytimes.com/2024/04/06/business/economy/wendys-company-price-discrimination.html