Barnes & Noble Undergoes a Back-to-Basics Redesign
As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. [Source]
Publication Date:Origin: nytimes.com
Category: Book Trade and Publishing
Topics: consistency, design, store, branding, corporate, cardinal, breaking, it’s, comeback, mounts, chain, bookstore, Redesign, Back-to-Basics, Undergoes, Noble, Barnes
Source: https://www.nytimes.com/2023/10/17/style/barnes-noble-redesign.html