Mattel’s Revival Plan: Bet on Barbie, the Movie
Ynon Kreiz, the toy giant’s fourth leader in five years, has a strategy for reversing its fortunes. And it starts with putting one of America’s best-known dolls on the big screen. [Source]
Publication Date:Origin: nytimes.com
Category: Toys
Topics: screen, dolls, best-known, America’s, putting, starts, fortunes, reversing, strategy, years, leader, fourth, giant’s, Kreiz, Movie, Barbie, Revival, Mattel’s
Source: https://www.nytimes.com/2018/12/13/business/mattel-barbie-movie-ynon-kreiz.html?partner=rss&emc=rss