Shadows Fall and Jaws Drop for a Jolly Green Icon’s Comeback
B&G Foods, which bought the frozen-vegetable brand Green Giant last year, is taking a cue from superhero movies in a suspense-filled new trailer. [Source]
Publication Date:Origin: nytimes.com
Category: Advertising and Marketing
Topics: Green, trailer, suspense-filled, movies, superhero, taking, Giant, brand, frozen-vegetable, bought, which, Foods, Comeback, Icon’s, Jolly, Shadows
Source: http://www.nytimes.com/2016/12/04/business/media/jolly-green-giant-comeback.html?partner=rss&emc=rss