Advertising: Ikea Strategy Ditches the Dream Home for the Daily Grind
The furniture maker’s new campaign focuses on the struggles of families to make it in postrecession America instead of on acquisitions and aspirational gloss. [Source]
Publication Date:Origin: nytimes.com
Category: Furniture
Topics: gloss, aspirational, acquisitions, instead, America, postrecession, families, struggles, focuses, campaign, maker’s, furniture, Grind, Daily, Dream, Ditches, Strategy, Advertising