Advertising: Dos Equis Makes Its Case for Its New ‘Most Interesting Man’
The beer brand said its survey of about 1,000 men ages 21 to 35 found that what’s interesting now is different from a decade ago, when it hired its longtime spokesman. [Source]
Publication Date:Origin: nytimes.com
Category: Advertising and Marketing
Topics: spokesman, longtime, hired, decade, different, interesting, what’s, found, survey, brand, Man’, Interesting, ‘Most, Makes, Equis, Advertising