‘Frozen,’ Disney’s New Fairy Tale, Is No. 2 at Box Office
Disney’s “Frozen” took in $93 million over the holiday weekend, partly because its marketing strategy played down the princesses in the film, in order to attract more boys. [Source]
Publication Date:Origin: nytimes.com
Category: Frozen (Movie)
Topics: Disney’s, , attract, order, princesses, played, strategy, marketing, because, partly, weekend, holiday, million, “Frozen”, Office, Fairy, ‘Frozen