Applied Science: God Can Help Companies Turn Customers Into Daredevils

A study by researchers from Stanford found that when the concept of the divine was used in advertising, consumers’ appetite for risk-taking increased. [Source]

Origin: nytimes.com

Category: Psychology and Psychologists

Topics: increased, risk-taking, appetite, consumers’, advertising, divine, concept, found, Stanford, researchers, study, Daredevils, Customers, Companies, Science, Applied

Source: http://rss.nytimes.com/c/34625/f/640350/s/454fda67/sc/14/l/0L0Snytimes0N0C20A150C0A40C120Cbusiness0Cmedia0Cgod0Ecan0Ehelp0Ecompanies0Eturn0Ecustomers0Einto0Edaredevils0Bhtml0Dpartner0Frss0Gemc0Frss/story01.htm