Gary Dahl, Inventor of the Pet Rock, Dies at 78
The 1975 fad made Mr. Dahl, a down-at-the-heels advertising copywriter when he hit on the idea, a millionaire practically overnight, but he came to regret the brainstorm that gave rise to it in the first place. [Source]
Publication Date:Origin: nytimes.com
Category: Advertising and Marketing
Topics: place, first, brainstorm, regret, overnight, practically, millionaire, copywriter, advertising, down-at-the-heels, Inventor