Sales Are So Low, California Wineries Are Burning Their Vineyards
The rise and fall of pinot noir symbolizes the larger struggles of the wine industry as younger generations turn to other beverages. [Source]
Publication Date:Origin: nytimes.com
Category: Wines
Topics: beverages, generations, younger, industry, struggles, larger, symbolizes, pinot, Vineyards, Their, Burning, Wineries, California, Sales
Source: https://www.nytimes.com/2026/07/30/us/pinot-noir-california-wine-sales-decline.html