The Ubiquity of ‘Wicked’ Shows How Commercial Needs are Consuming Culture
The movie’s marketing push, involving 400 tie-ins with other brands, shows how our culture has become littered with increasingly formulaic and meaningless collaborations. [Source]
Publication Date:Origin: nytimes.com
Category: Fashion and Apparel
Topics: collaborations, meaningless, formulaic, increasingly, littered, become, culture, shows, brands, tie-ins, involving, marketing, movie’s, Culture, Consuming, Needs, Commercial, Shows, ‘Wicked’, Ubiquity
Source: https://www.nytimes.com/2024/12/14/opinion/wicked-marketing-collaboration-culture.html