Gunmakers Battle ‘Trump Slump’ With a Softer Sales Pitch
The firearms industry is moving beyond macho marketing, testing a more inclusive strategy to counter sagging sales. [Source]
Publication Date:Origin: nytimes.com
Category: Firearms
Topics: sales, sagging, counter, strategy, inclusive, testing, marketing, macho, beyond, moving, industry, firearms, Pitch, Sales, Softer, Slump’, ‘Trump, Battle, Gunmakers
Source: https://www.nytimes.com/2020/02/23/business/media/guns-sales-advertising-strategy.html