The Knicks Are Trying Something New: a Rebrand
The Knicks have brought in Steve Stoute, a longtime music executive who heads an ad agency, to change how fans — and N.B.A. free agents — perceive the team. [Source]
Publication Date:Origin: nytimes.com
Category: Basketball
Topics: —, Knicks, perceive, agents, change, agency, heads, executive, music, longtime, Stoute, Steve, brought, Rebrand, Something, Trying