Advertising: To Reach Men, Advertisers Dial In to Sports Radio
Sports is a niche area in radio over all, but it is increasingly attractive to marketers who want to reach an engaged audience that is primarily male. [Source]
Publication Date:Origin: nytimes.com
Category: Advertising and Marketing
Topics: Sports, primarily, audience, engaged, reach, marketers, attractive, increasingly, radio, niche, Radio, Advertisers, Reach, Advertising
Source: https://www.nytimes.com/2018/08/19/business/media/sports-radio-advertising.html?partner=rss&emc=rss