Advertising: $5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.
Companies, eager to get their money’s worth, now spend 25 percent or more of the cost of a Super Bowl ad to market the ad itself. [Source]
Publication Date:Origin: nytimes.com
Category: Advertising and Marketing
Topics: Super, Million, itself, market, percent, spend, worth, money’s, eager, Companies, Market, Another, Advertising