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Advertising: Lessons From Rio, as Live Events Make the Leap to Streaming

Events like the Olympics and the Oscars are finding their way onto streaming platforms, and marketers are wondering how to reach those viewers. [Source]

Publication Date:

Origin: nytimes.com

Category: Advertising and Marketing

Topics: Events, viewers, those, reach, wondering, marketers, platforms, streaming, finding, Oscars, Olympics, Streaming, Lessons, Advertising

Source: http://www.nytimes.com/2016/08/22/business/media/lessons-from-rio-as-live-events-make-the-leap-to-streaming.html?partner=rss&emc=rss