Investors Hope to Ride Swell of SoulCycle Enthusiasm in Coming I.P.O.
Boutique fitness centers that cater to those willing to pay more for a good sweat are on the rise, and wealthy backers are betting this market is more than a craze. [Source]
Publication Date:Origin: nytimes.com
Category: Hedge Funds
Topics: craze, market, betting, backers, wealthy, sweat, willing, those, cater, centers, fitness, Boutique, Coming, Enthusiasm, SoulCycle, Swell, Investors