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Kanye West files trademark for new Yeezy beauty line

Rapper, fashion designer and potential 2024 presidential candidate Kanye West has his sights on the beauty industry. On June 2, West filed a new trademark with the United States Patent and Trademark Office under the name of his luxury streetwear brand Yeezy, for a host of new products that include makeup and fragrances; skin, hair and nail care products; face and body glitter; baby wipes; and hair removal cream.

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