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BMW picks insider Zipse as CEO to catch up with rivals

BMW has named Oliver Zipse as its new CEO, hoping the "decisive" company lifer will help the automaker regain its edge in electric cars and win back the premium market lead lost to Mercedes-Benz under his consensus-seeking predecessor. [Source]

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Category: businessNews

Topics: Zipse, Oliver, hoping, "decisive", named, picks, insider, catch, rivals, company, lifer, under, consensus-seeking, predecessor, Mercedes-Benz, market, automaker, regain, electric, premium


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