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Blue Apron ramps marketing back up, revenue drop smaller than feared

NEW YORK (Reuters) - Blue Apron Holdings Inc shares jumped 9 percent in premarket trading on Tuesday after the meal-kit maker reported a smaller-than-expected revenue drop and quarterly loss as a costly distribution hub switch forced it to slash marketing. [Source]

Publication Date:

Origin: reuters.com

Category: businessNews

Topics: drop, blue, revenue, marketing, apron

Source Link: http://feeds.reuters.com/~r/reuters/businessNews/~3/rzlm1f31gwQ/blue-apron-ramps-marketing-back-up-revenue-drop-smaller-than-feared-idUSKBN1FX1GH

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